I was pretty excited waking up early on a Thursday morning, braving the little rain and the infamous KL morning traffic (which usually I won’t need to), simply for the fact that this morning would be my very first product launch event to go to, for LUMINNEJ blog. Surprisingly, the traffic was gentle on me. Not too bad. I arrived earlier than expected. Visited the Guerlain counter in Isetan, out of curiosity, and had an add-on make-up done by this enthusiastic make-up artist, Din. Thanks to him, I looked way more polished than I started off with (very limited make-up skills I have, to be honest). At Yuzu the Japanese Restaurant, I was quickly greeted by the friendly personnel and staff of Za and voila, I was there, for the new product launch of Za Perfect Solution!
The invited media and bloggers were slowly filling up the serene space of this Japanese restaurant, I could see the Za Perfect Solution sets nicely decorated and displayed. Quick snaps of some pictures, and the pretty Patricia Khudsen (voted Malaysia’s Most Wanted Woman for 2012 by FHM) started emceeing the launch away. Of course, followed by a brief introduction of the products from two lovely Za representatives. Apparently, one of the main ingredients for this new line is actually the Yuzu roots (no wonder we were invited to this Japanese restaurant! I must say it’s quite an ingenious marketing approach). This Marine Collagen (very in trend these days) is meant to help with firming and resilience of the skin. The other important component is the Collagen Booster Complex, rich in bio Hyaluronic acid to help fade those wrinkles away. Apricot extract for radiance, and plenty of good water for deep hydration. Well, will this be your perfect solution to a younger looking skin? You will have to try it for yourself then.
It was pretty fun of Za to actually get some good-looking young male models to present us each, a bottle of the Za Perfect Solution Restoring Collagen Cream to have a try on. The rest of the range came in the goodie bag. The launch was straight-forward and interesting. We were later served with a sumptuous and healthy spread of Japanese delights. All in all, it was a great experience for me, to get to meet some new media friends and get to know new products in the market. Thanks Za for the invite. I had a blast! To know more about Za cosmetics, you can check out Za website here.