Have been intrigued by this Korean apparel brand for a while, thought I just share it here since I visited the outlet just two days ago, browsing through the collection and their ad campaign caught my attention. I took home a copy of their “The MindBridge Post”. Though I could not understand a word of Korean, but I love the layout and the design of it.
I do feel the quality used for the apparels are pretty decent, and they do put thoughts into the design and the cut of it – pretty clean, simple, yet preppy looking and casual chic. It’s kind of a great wear to office and work, especially for those who are in the creative industry.
The fact that their “Mindset”, business casual range, feels almost “designed and illustrated”. Am sure they would feel pretty comfortable once you put them on. Here are some of my favourite looks. Oh, do check out more pictures via my FB page here. All pictures here are from their official website, which you can visit here. (It would help if you do understand Korean, unlike me!). Below is a behind-the-scene video from their previous winter collection (with Gong Yoo and Lee Min Jung). The brand can be found in Malaysia at The Robinsons, The Gardens Mall.