The English Rose of Burberry Prorsum Womenswear Spring Summer 2014

Backstage at the Burberry Prorsum Womenswear Spring_Summer 2014 ShowIf you had seen the Burberry Prorsum Womenswear SS14 runway show, you will be mesmerized by the pastel colours and intricate designs. It is flowy, textured, feminine with a twist of little flowery details worked into the collection (with a touch of polka-dots as well).

burberry the show collageBurberry is a British brand that is well-known for pushing the boundary by incorporating technology and reaching out to its loyal clients all around the world via active participation in social media with their digital campaigns (remember that campaign with Google+,  Burberry Kisses?), In-store technology with fully immersive audio visual experience, and many others. This time around, Burberry even pre-promote their runway show using the brand new iphone 5S even before the product hits the mass market. Smart partnership indeed! I am also one of the many 938,000 (still counting)  followers of Burberry on Instagram, making Burberry one of the most followed brands on this app.

burberry ss14 look1burberry ss14 looks2burberry ss14 looks3burberry ss14 looks4burberry ss14 looks5I love this collection. Love their silhouettes of cardigan outwear, wrap coats, lofty knits paired with pencil skirts. Fabrics used include English lace, Macrame lace, lofty Scottish and soft sculptural cashmere, among others. Here are some of my favourite looks, as well as the accessories (The Petal bag, Petal-shaped sunglasses, iPhone cases). burberry ss14 looks6burberry ss14 looks7

Take a look at some of the celebs who have graced the event and backstage shots. I also love the make-up look of the runway done by Wendy Rowe using Burberry SS14 colours and Burberry pastel nail colours. Hair is simple by Neil Moodie.Burberry guestsBurberry make-up n nail

I also adore that Burberry do actively promote and work with local emerging British artistes and musicians in terms of music used (Burberry Acoustic). The artistes who were featured in the show include George Ezra, Jake Bugg and James Bay. For those die-hard fans of Burberry, you can actually custom-designed your pieces from the collection and have the opportunity to be the first to own next season’s collection, months before it arrives in store. Amazing indeed with its special personalisation tool. I think Christopher Bailey (and his team) is very ingenious. So, what are you waiting for? Check it out here.

And if you had missed the show, no worries. Check out the highlight video below, shot entirely with iPhone 5S! Happy shopping, fashionistas!

Till then, stay luminous and happy, always

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Counting Down to Something Awesome by Burberry

BP SS14 Shot2The world is so small these days that one does not have to be in London in person to watch the runway show! Stay here and you will be mesmerized, am sure, when the time comes! We are less than 20 hours away (time of this post) from an awesome Burberry show. I will post the link again right before the show. My apologies that I could not embed the countdown video provided by Burberry here for accurate second by second countdown time. The show will be streamed live on Monday, 16th September, 2.30pm London Time (Malaysia time, 9.30pm). Alternatively, click on the picture above to watch it at Burberry website. Watch this space for more.

Burberry Prorsum Womenswear SS14 LIVE show from London on LUMINNEJ

I am extremely humbled that Burberry has chosen LUMINNEJ among the selected bloggers all around the world, to feature their upcoming Burberry Prorsum Womenswear Spring/Summer 2014 LIVE show here! I am super excited, are you? I am currently facing some challenges showcasing the countdown video here, but I am still not giving up, working on how to go about doing it. I really hope that it can be sorted out real soon! (how I wish times like this I am a computer programmer >_<)

Please follow me as we witness the collection unveils, the same time as it does in LONDON! (Monday, 2.30PM London Time). If ever you can’t view it here LIVE by the 16th September, you could actually watch the show live at LUMINNEJ Official FACEBOOK page here. Meanwhile, do check out the teaser video here for a sneak peek.

Can’t wait to see the show myself *_^

lumi sign off with love cropped